More the Merrier Christmas

SELFRIDGES

The Christmas windows collaboration with Selfridges for 2024 was to produce windows that would transform into awe-inspiring Grottos. Propability were tasked with the creation of ‘caves of wonder’ where colour, texture, patterns and intricately designed walls, floors and shelving would reflect and pop and enhance the extravagance of Christmas. Each window presents as a cave or grotto. The abundance and sparkle and the layers upon layers of texture created a totally abundant environment in each one.