Corner Shop - Joke Shop

SELFRIDGES

Together with the Selfridges Creative team, Propability a Joke Shop pop-up the Corner Shop area of the store. The area was clad in different wood effects and crackle glazes. Propability handled the main structure of the entire build – it was a huge construction which included the entire width of the Corner shop area to transform it into a traditional old fashioned joke shop that continued the main window themes but with smaller versions of the chattering teeth along with a telephone booth and jumping beams on springs in high gloss red. Propability fitted all the furniture and made it all work along with fitting the carpet.