Corner Shop - Joke Shop

SELFRIDGES

Together with the Selfridges Creative team, Propability created a Joke Shop pop-up in the Corner Shop area of the store. The area was clad in different wood effects and crackle glazes. Propability handled the main structure of the entire build – a huge construction that filled the entire width of the Corner Shop area, transforming it into a traditional old-fashioned joke shop. It continued the main window themes, but with smaller versions of the chattering teeth, along with a telephone booth and jumping beans on springs in high gloss red. Propability fitted all the furniture and made it all work along with fitting the carpet.