Atriums - Radical Luxury

SELFRIDGES

Twisted columns spiralled their way through the store starting on the 1st floor with a giant 4 metre high column creating the illusion of piercing through the ceiling to the 2nd floor. Above that, standing at 3 metres, another column twisted and turned to the floor above and so on. This Radical Luxury scheme was part of a broader campaign across the store and included windows and other areas.