Enchanted Forest

SELFRIDGES

Working to Selfridges’ brief from visuals, all props were produced by Propability for this captivating window scheme. Book rivers, gold glittered bolders, giant books including a bespoke giant book to hold Beluga Vodka bottles, coloured acrylic shapes and fossil slices, and real birch trees with colour fade or gold finish. Everything was positioned to feature high-end fashion or merchandise in an almost ‘treasure chest’ type theme with a festive and enchanted feel.