Dolly’s Christmas Interior

SELFRIDGES

Together with the Selfridges team, Propability recreated a version of the Selfridges front of store around the area of the central atrium at the Dolly’s café. It continued with the Christmas scheme for 2024 - More the Merrier and was created with different layers and textures of  gold including foil leaf, paint and glitter and fabrics. In total it spanned over 7 meters tall and 6 meters wide and encompassed the iconic Selfridges columns. It provided an abstract version of the Selfridges building that was finished off with decorated trees, garlands and a colourful sign. It was a huge undertaking with only one night to complete it in time for a Christmas event the following morning.