MagCulture 

SELFRIDGES

For the launch of MagCulture at Selfridges Propability developed the pop-up area for the beloved Clerkenwell magazine shop together with a coffee kiosk outside the store. The project duplicated the look at feel of the original store, replicating the shelving and wall bays in a natural birch with plinths, fake walls and poster holders constructed and put together to showcase the magazine covers.  A lit up MagCulture logo completed the area. The detail and accuracy of the design was essential as such simplicity shows every detail. The coffee kiosk was produced bespoke with built in counters made for the coffee machines and other coffee equipment.