Smart Play Windows

LEGO

Lego went all out in their flagship store London for the launch of ‘Smart Play’ Star Wars play sets. A life-size brick model of Chewbacca set the scene with light and sound emanating from his microphone. The interior walls and floors of the windows were wrapped in a striking space inspired graphic with further graphics depicting classic chase scenes from the films. Plinths at different heights displayed product and on the right of the window a giant Smart Brick draws attention with more light rings.

In-store a moving projection, themed vitrines with interactive push buttons, rotators, floor graphics and directional signage further enhanced the concept.