Gruffalo's Child

FENWICK

For Fenwick Newcastle 2026 Christmas, Propability brought Julia Donaldson’s book to life recreating Axel Scheffle’s illustrations through the windows.  Twenty sculpts in total were produced in 3d and cleverly painted along with movement and interactivity using TVs and projections to produce the overall effects. Each sculpt moves, depending on the scene, from an arm pointing at an owl to pulling at the mouse tail. Other elements included a crackling fireplace with wooden logs burning created by orange and yellow lights together with a projector creating a smoking effect. Finally, buttons on the exterior of the windows allow passers-by to activate animations on the screens and indulge in elements of the story.