Club Culture 

SELFRIDGES

For fashion designer JW Anderson’s debut in London, Selfridges played homage to the concept of belonging with different aspects of club culture depicted in the stores windows. Propability provided all walls and floors and produced ten of the scenes in full. Metal forms were constructed to work as mannequins showcasing the fashion collection. The windows offered a juxtaposition between traditional and contemporary interests including a twitchers window for bird watchers, a beauty club window and a matchbox car collectors window amongst others. For the birdwatching window, a front façade with two holes cut into it provided a sense of peering through binoculars. Stoney, grassy mounds were sculpted and covered with moss before being scenically painted positioned together with real tree trunks to create the overall finished effect.