October 2015

Measured to fit in gigantic proportion

Back to fashion and into Jaeger we were delighted to create this Men’s Tailoring scene in the Regent street window of the store. The tape measure, created from foamex was heat bent and measured over 15 meters in length. Twirled around the mannequins suits with giant silver sprayed MDF and dowel sculpted pins and needles we carefully suspended on thread from the ceiling. The result – an immersive, classic menswear scene to giant proportion, wonderfully communicating the made to measure tailored suit collection in store.