STATE OF THE ART - SELFRIDGES, LONDON
Creating surrounds for artwork in windows
Collaborating with the Selfridges creative team, Propability helped to create the surrounds for the installation of various artworks for the windows of the store. Floors and walls as well as some technical expertise were required to allow the correct environment for each piece. In one window, an MDF tank with acrylic front was created with a spherical light in it, with smoke from a smoke machine pouring at intervals. The tank was a constructed as a completely sealed unit using a rubber seal around the doorway within the window to prevent any leakage as it was imperative that this did not activate the stores smoke alarms.