December 2016

Celebration balloons and sparkle

Working with the Selfridges Creative Presentation team, Propability were responsible for producing a series of three promotional windows for the new Selfridges Accessories hall, Jack Daniels whiskey and Eastpack merchandise. The balloons - ranging from 300mm diameter to 1200mm diameter were made in acrylic before being sprayed with high gloss glitter lacquer with the ties sculpted in clay. In total, eleven gold balloons feature product in the Jack Daniels window, thirteen in silver in the Eastpack window and twelve in the accessories window.

The overall impression, festive celebrations with sparkling backdrops that create perfect gift appeal!