PIPING HOT - FENWICK BOND STREET, LONDON
Propability delivers industrial chic to Fenwick Bond Street
Propability worked alongside the Fenwick of Bond Street Visual Merchandising team to create this impressive industrial yet sophisticated window display. Themed ‘Piping Hot’ Propability – designed scaffolding style shelving which was sprayed in various colours. Instead of using scaffolding planks bespoke clear acrylic shelves were made to create a lighter element to the display for key merchandise.
Waste pipes that bend up, down and across the windows were sprayed in similar colours with others treated in a gold chrome which added further to the overall sense of luxury. Overall nearly 50 metres of 160mm diameter pipes were used turning around 20 bends! The display was completed on the exterior of the building with two sets of U-bend pipes attached to the outside of the window to give the scheme some extra dynamism.
The effect is a stunning contrast of industry layered with sophistication. The merchandise on display offers an additional decadence and style which completes the theme.