PINK SPRING SUMMER - FENWICK, MULTIPLE STORES
Flourish and foliage create an organic vintage garden look and feel
Working with the VM team at Fenwick, Propability created shapes and bushes to be featured in this characteristically British window scheme across nine Fenwick stores. The juxtaposition of the topiary shapes alongside the floral patterns on the merchandise contrast beautifully with the hand painted graphic backdrop and floors to create a truly appealing visual treat. In total, Propability created MDF shapes for 50 pyramid trees, 152 different square and rectangular shapes, four large arches and 19 smaller arches and used sister company Flourish Trading to supply the faux foliage which included approximately 10,000 panels of topiary, almost 350 moss pads and 100 topiary balls delivered across nine Fenwick stores. In addition, Propability fitted the windows at Newcastle, Bond Street, Bracknell, Brent Cross and Kingston ensuring that the organic shapes and platforms were positioned correctly to display the mannequins and merchandise with moss pads cut specifically to cover patches on the floor and walls.