ALADDIN - DISNEY, LONDON
Aladdins Cave reproduced in store
To promote the new film and in store merchandise the famous castle in the flagship store was treated to an Aladdin look and feel, dressed using sumptuous Arabian fabrics and hanging drapes with gold tassels and fringing the genie sits front and centre welcoming shoppers to the store.
For the cave in the basement, the existing stone archway was dressed with fabric swags and an array of lanterns, cages, plates, teapot and battery-op lights to create a glimmering cave of treasure. The rock was created to a highly robust finish and scenically painted and dressed with faux jewels and coins. The entire area offers a cleverly created atmospheric feel and immersive environment.