September 2015

Pink, ponyfication, play time  

When the Toy Store sealed its deal to open its first UK, London based store on Oxford Street in a huge 27,000 sq ft shopping location in the West One centre next to Bond Street tube station – we embraced the opportunity to get on-board.  The project, one of monumental scale, saw us working with several toy manufacturers to produce exclusive sections.

Creating this section of the store we produced the graphic artwork, built the display cases and sculpted the turret tops for merchandise.  The Ponyfication Station was created as an interactive feature for children to enter – it houses a range of merchandise but provides a visual feature to the area. PU Coated, finished and sprayed in purple all in high gloss it forms an attractive eye-catching area to appeal to young children and My Little Pony fans.