September 2015

Interactive, immersive target practise

When the Toy Store sealed its deal to open its first UK, London based store on Oxford Street in a huge 27,000 sq ft shopping location in the West One centre next to Bond Street tube station – we embraced the opportunity to get on-board.  The project, one of monumental scale, saw us working with several toy manufacturers to produce exclusive sections.

For Hasbro, we created a highly interactive feature for the store to provide retailtainment of the highest echelons. A fully immersive target range with neon pink and blue lighting tubes. Created from MDF, the walls the floor, ceiling and exterior were covered in branded and scenically painted eye catching graphics. The entrance to the installation is framed by Nerf darts and the rear wall forms the target practise.