July 2019

Propability transforms Disney Oxford Street castle for launch of Toy Story 4

For the hugely anticipated release of Toy Story 4 - the Disney Store on Oxford Street has been transformed to support merchandise sales with as much visual impact as possible throughout the store.

The centre point of the store is the castle which has been treated with a new façade. The colours match the logo designed to look like a toy castle of wooden blocks.  To support the wide array of merchandise available, the front right of the store was created to look like the fairground aspect from the film – all of which had to be approved by Disney and Pixar.  In addition, various sculpts around the store were re-touched including Buzz Lightyear, Bo Peap and Woody. A giant Woody photo opportunity was also created – a replica of the toy packaging.