Super Futures

SELFRIDGES

It all begins with an idea. Here for Selfridges we collaborated to co-create the future.

Super Futures celebrated the journey and the process, the incomplete and the ongoing; not the finished and the polished. It exposes and probes what lies beneath the surface. 

The process that overall leads to progress. In search of bettering ourselves, society and planet, Selfridges is transformed into a creative playground. A place for us, customers and brands to experiment with possible futures – to try on new lifestyles and ideas.