PAT McGrath Labs

SELFRIDGES

Collaborating with the stores Creative Team on the development of the Technicolor Odyssey schemes, Propability produced various windows and elements for Pat McGrath Labs. Props and features included raised floors, stunning light displays, a sculpted bonsai tree covered in faux neon light strips and cable with pink and purple LED lights and various acrylic shaped elements, leaves and flowers. In addition, other windows contained cabinets which used mechanical animation to add movement to the bespoke fixtures and plinths.