Despicable Me 3

SELFRIDGES

A bright display for the release of the blockbuster movie merchandise in the toy department at Selfridges. Propability partnered with Oakwood to produce a jaw dropping area based on 80’s style theming. Various features included plinths, a lenticular interactive wall with audio points for customers to listen to the DM3 soundtrack and live lit acrylic Rubix cubes. Propability also handled a highly complex vinyl installation for all existing features.

Despicable Me 3, Propability, Selfridges Department Store, London, Retail design
Selfridges Toy Department, Propability Retail Design, Despicable Me 3
Propability, Despicable Me 3, Selfridges, Retail Design
Despicable Me 3, Minions, Selfridges Toy Department, Propability Design and Installation