A quintessentially British Christmas

SELFRIDGES

Bringing the stores windows to life with the Selfridges Creative Team and other preferred suppliers for the festive season, floats were created and lavishly decorated to create a street party parade scheme. Thousands of meters of ribbon were laid out by hand in different designs to produce unique fringing for each float. Steel support structures were used to adapt the floats, mannequins and other elements to ensure that the weight of the stock and merchandise could be displayed.