Nerf Target Range

THE TOY STORE

The Toy Store on Oxford Street was a project of monumental scale with Propability involved in designing and manufacturing many of its interactive and immersive areas. For Hasbro Nerf, a fully immersive retail-entertainment target range with neon pink and blue lighting tubes with interactive buttons and sound effects was created. The feature was built in MDF, with the floors, interior and exterior covered in branded and scenically painted eye catching graphics.