Alemais

HARVEY NICHOLS

The Alémais Pre-Fall '22 collection was named after 'HERA' the Greek Goddess of Marriage and Queen of Heaven. Garments were adorned with rich and vibrant prints inspired by the stories of Greek mythology.

The pop-up treatment referenced this Classical world by taking it's iconic architectural elements to frame and divided the space into zones. The Trompe l'Oeil effect allowed this to be done in the most minimal of ways while adding a playful optical twist. The trellis elements in Perspex gave a contemporary take on a formal summer garden while back drop colours were kept to a minimum to ensure the richer tones of the collection were showcased to their best advantage.