RADICAL LUXURY ATRIUM - SELFRIDGES LONDON
Radical Luxury Atrium Columns
Propability created twisted columns that spiralled their way through the store. Starting on the 1st floor, a giant 4 meter high spiralling column creates the illusion of piercing through the ceiling onto the 2nd floor. Above that, standing at 3 meters, a second column twists and turns to extend from floor two arriving on the next level with further luxury columns on either side. A totally radicalised, analogy of luxury concludes the installation on the 4th floor with a shorter column which displays a luxury hand bag. Each was produced by machine and part finished by hand in-store.
Plinths were also made to stand alongside the columns, covered in a coloured parquet flooring and finished in a high gloss lacquer. Decadence with a twist emerging throughout the store.