TROPHY DAY - FENWICK, BOND STREET
Embroidery rings for Trophy Day capsule collection
Propability were delighted to produce a series of embroidery rings for the Fenwick, Bond Street excusive capsule collection ‘Trophy Day’ promotion. The scheme showcases the classic toile de jouy fabric revisited by American artist Richard Saja’s irreverent embroideries. Creating 34 rings in total each formed of two rings - scaled up in various sizes, the largest was made to 1100mm in diameter.The rings were cut in MDF and scenically painted to look like ply/birch wood with the stunning toile de jouy printed cotton fabric stretched over the inner circle. Fixings were attached in bended gold acrylic with off the shelf bolts securing everything in place. Both the window display and instore scheme are a beautiful scenic blend of colour and style reminiscent of a vintage era.