May 2018

 Selfridges, Radical Luxury continues  

Continuing the theme of tipping luxury on its head, Propability were delighted to once again bring aspects of the latest statement window campaign to life. Working across a number of the windows on individual elements providing high gloss floors, graduated lighting effects and cladding for the walls. One window was completely clad in gold mirror dibond. In another , Propability created luxury sleeping pods fitted with mattresses and upholstered temper cushions. Special LED lighting between the fluted interiors of the pods provided a warm comforting luxurious feel with key merchandise used to dress the display. In another  ‘Growing Beauty’ the scene poises a question - The future of beauty (literally) home-grown? The main feature is a shelving unit holding 12 troughs created by Propability for seedlings with foliage sprayed in three shades of coral to produce an ombre effect they appearing to be growing under three heat lamps. Here a grey gloss floor and polypropylene clad wall set off with coral lighting behind a frosted PVC butchers curtain creates a graduated lighting backdrop.