November 2018

Propability delivers festive fair grounds and sparkling Christmas scenes

Hamleys London Christmas windows for 2018 feature Ty toys immersed in traditional fair ground and sparkling magical Christmas scenes.  Lots of tradition, movement and fun is set against a London backdrop which was brought to life by VM and retail industry specialists Propability. 

Across all windows the Ty toys are popping up and down and swaying from side to side along with specialist lighting and effects to truly capture the imagination. Propability employed highly complex mechanical animation to produce the fully working props featured in the windows which include a rotating Christmas themed merry go round with five horses that move up and down and a rocket ship ride that spins with individually operating  arms. As always, the windows truly bring Christmas to life - capturing the imagination of passers by with a wonderfully immersive wintery festive theme.