April 2019

Inspiring Confidence 3

For the third phase of the Confidence promotion at Fenwick, Propability created MDF silhouettes and stands which were covered in printed foamex, hand-painted black and glazed for nine stores in total. Provided with various images of make-up the project was turned around in ten days with approximately 160 cut-outs split across the stores. Approximately 150 sheets of MDF were used to create the props for all windows taking over 350 hours in production. The logistical aspects included ensuring all items were correctly delivered to each store. The result was a series of graphically striking windows and in store props to support the Confidence scheme. A strong concept to visually communicate that dressed by Fenwick you look good and feel confident.