July 2018

 Eyewear and Selfridges optical destination

As part of the Eye See campaign at Selfridges – a glimpse into the multifaceted world of eyewear and celebrating the launch of the brand-new sunglasses and optical destination, Propability created a number of special fixtures and features for the windows and atrium. Elements created for the windows included special slanted floors and coverings. Instore across all four floors, Propability worked in collaboration with Electro Signs to provide special poles at different heights with mechanisms to hold neon lights shaped like eyes moving from right to left and blinking.