CAPTAIN AMERICA, CIVIL WAR, DISNEY STORE
Creative lighting dramatizes product display to re-create scenes from the film
For the Disney Store, using approved all-store window and online creative, Propability created eye-catching window displays for Dublin and Paris with 2D characters and 3D propping together with scenic treatment. Clever use of light was achieved to re-create the sense of lightening and a rain effect delivered over a new bespoke printed acrylic backdrop. Product stands to display merchandise amongst scenic rock elements resulted in dramatic windows that looked like realistic scenes from the film.