NEW ORDER - SELFRIDGES, LONDON
Dystopian landscapes and untraditional mannequins
Collaborating with Selfridges on the production, prop making and engineering aspects of the New Order campaign, Propability created various elements for each of the windows. The scheme offers a post-apocalyptic view of fashion that combines digital art and technology with otherworldly, dystopian and utopian landscapes as well using untraditional mannequins to provide an edginess that fits with the inspiration behind each display yet is functional in order to appropriately display the merchandise in each environment.
Fence posts and other types of timber were used to create the mannequins made from using existing busts - each is composted differently using various wood with some including fibre glass cast stone heads.